While everyone is fighting for attention on Instagram and TikTok, Pinterest quietly drives massive referral traffic to websites. With over 450 million monthly active users actively searching for ideas, products, and solutions, Pinterest is a visual search engine that most marketers criminally underuse.
Pinterest Is a Search Engine, Not Social Media
This distinction is crucial. Pinterest users are searching with purchase intent — they are planning projects, looking for solutions, and saving ideas for later action. This means Pinterest traffic converts at higher rates than most social platforms because users arrive with intent, not just curiosity.
Pin Design That Gets Clicks
Vertical pins with a 2:3 ratio perform best. Use bold, readable text overlay that communicates the value proposition at a glance. Include your branding subtly. Use high-contrast colors that stand out in the feed. Each pin should clearly communicate what the user will learn or gain by clicking.
SEO for Pinterest
Optimize your pin titles, descriptions, and board names with keywords your target audience searches for. Use Pinterest Trends to identify rising search terms. Create boards organized around specific topics that match your content pillars. Pinterest SEO compounds over time — pins can drive traffic for months or years.
Idea Pins and Video Pins
Pinterest now prioritizes Idea Pins — multi-page interactive content similar to stories. While Idea Pins do not link directly to websites, they build followers and authority that boost the reach of your clickable standard pins. Mix Idea Pins with standard pins for maximum overall strategy.
Consistency and Scheduling
Pin 10-25 pins daily using a scheduler like Tailwind. Create multiple pin designs for each blog post to test different angles and visuals. Repin to relevant group boards that are active in your niche. Consistency is the number one factor in Pinterest growth.
If you are a blogger or content creator ignoring Pinterest, you are leaving massive traffic on the table. Start today and in 3-6 months you will wonder why you did not start sooner.